My relationship with photography began through travel. Months spent exploring Southeast Asia eventually led me to art school, and began working alongside some remarkable still-life and fashion photographers and art directors.

That editorial foundation continues to shape my work today. For nearly two decades, I’ve photographed people and celebrations throughout North America and beyond, bringing together the artistry of fashion photography with the richness of real life.

I've always been drawn to the beauty of real life. The quiet gestures, the unexpected moments, the people and places that become part of our stories.
I believe in creating portraits with intention, while leaving room for life to unfold naturally. Knowing when to create something beautiful, and when to simply observe.

While my name is William, I've always gone by Reid.

Above all, I want the experience to feel effortless. To give people the freedom to be present, enjoy the company around them, and trust that what's worth remembering is being thoughtfully preserved.

My wife, Emily, and I have two children, Paige and Wyatt. Becoming a father changed the way I see the world, and perhaps more than anything, the way I understand photography.

I've become increasingly aware of how quickly life moves. The little things that seem ordinary at the time often become the memories we hold closest. A familiar expression, the way someone laughs, the feeling of being together in a particular place at a particular moment. Photography has become my way of holding onto those things.

Beyond the beautiful portraits and carefully considered compositions, I'm always looking for the moments that feel unmistakably personal - the ones that become more meaningful with time.